Our goal was develop a global campaign that can bring a smile to any Rizla+ wherever they are.

We use worldwide landmarks as background images to engage with local audience. At the first plane we apply cartoonish funny illustrations. We also propose to invite local cartoonists to further develop the drawings.

At the second phase we will create a worldwide creative map and promoting local talents in different creative areas: music, painting, poetry, sculpture, graphite. They will be Rizla+ brand ambassadors.

By using the minor police restriction and a simple form asking the user name, we create a personalised user interface based on cards. There we will share events sponsored by Rizla+, creative content generated by brand ambassadors and fans, environmental sustainability messages, and important product information.

We create a brand book using a fabric bag and recycled paper in a small panoramic format with a magazine like tone of voice: friendly and informative.