During the World Cup in South Africa, Fanta launch a new flavour - Fanta World. We developed a 360 campaign to promote Fanta World including writing and making the new TVC.

We branded in a funky way bus stops for fans take and share their pictures "eaten by a lion" on Social Media.

Two physically interactive display we inserted at the Metro Stations. One enable fans to practise ball controlling and another they can see the real product. Samples were offered at peak hours.

We published in few top magazines an ad with phenakistoscope disk, that a reader can manually rotate and see a version of the TVC.

Stickers were fixed in small stores, supermarkets, malls and metro stations.

Several billboards was used in 3D with a bigger version of the 2L bottle to create awareness about the new flavour.