© 2020 LIFT EMEA
Big Mac turns fifty
It's a big deal – Big Mac is McDonald's flagship burger. Then again, concerned with footfall and invigorated competition, McDonald's focus is on price promotions, coupons and cheap thrills. This is an opportunity to do something on brand level, which resonates with a male audience and resuscitates a long-gone relationship.
The jingle
"Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame-seed bun."
THINGS THAT MALE TEENAGERS LOVE
Music. Games. Togetherness. Party.
BRINGING BACK TEEN TIME
Any great celebration must have delicious food, friends and cool music.
HOW DO WE CONNECT WITH YOUNG FATHERS?
You can find almost everything from that time at McDonalds, except one thing...
#bigmac50music
The music that any father loves.
THE CREATIVE PLATFORM
Big Mac communication: ingredients, music, game, fun.
Bring back good memories of the last 5 decades through music & trends like the Big Mac 50 coins.
Spotify Music, Mashup Hits Made by Fans, Big Mac Jingles in any music style, Music Billboards.
Bring back good memories of the last 5 decades through music & trends like the Big Mac 50 coins.
Spotify Music, Mashup Hits Made by Fans, Big Mac Jingles in any music style, Music Billboards.
HOW DOES IT WORK?
There will be 3 main music content – 5 decades of pop music, Big Mac jingle in different styles, mashup hits by DJs and fans. The content will feed Big Mac 50 years Jukebox, in store wifi streaming, social media.
BIG MAC 50 JUKEBOX APP & REMOTE CONTROL
It will be used as a playlist and to connect, enjoy wifi stream and downloads at McDonald's restaurants.
BIG MAC 50 MASHUPS
The idea is to have fun by creating unthinkable mashups like KISS & Gery Nikol using Spotify & RAVEDJ platform.
IN STORE JUKEBOX DISPLAY
Inside the restaurants you can also order hits.
INTERACTIVE MUSIC BILLBOARD
Choose, vote and download your favourite hit.
IN STORE BIG MAC MUSIC CARD BOX
With a QR Code you can access: Mobile App, Mashups, Jukebox.
MUSIC QUIZ GEOSMS PROMOTIONS
Win upgrade orders with your music knowledge.
ONLINE MUSIC BANNERS
Have fun with very unconventional mashups.
SOCIAL MEDIA ACTIVATION
We will activate the campaign on Social Media by sharing music content, music billboard ranking, promoting the microsite & app, and creating a donation campaign using Spotify & Ronald McDonalds Foundation.
IN STORE KIDS COLORING TRAY
McDonalds & Big Mac is all about family fun :)
This project was done for guts&brаinsDDB, Sofia.
