Our primary goal is to increase eye-test among the young audience (bellow 18 years old). We aim to build a dialogue with this target demographic through the use of fun and engaging content in both a written and visual context.

Our primary goal is to increase eye-test among the young audience (bellow 18 years old). We aim to build a dialogue with this target demographic through the use of fun and engaging content in both a written and visual context.

Not so popular…

How do we turn the inconvenience of a visit to the opticians into something positive and engaging?

Gamification has the potential and should aim to create an emotional response from a young audience. Combining edutainment through a strong narrative will allow for the generation of memorable, sharable content.

Let the Olympic spirit promote eye-test.

We will look to increase interaction with the Optica Olympics through the use of Participation Leaderboards which offer the opportunity to propagate Social Validation, bolster engagement through and raise awareness of the tangible benefit of the campaign.

To be awarded with a golden medal is easy. If the child is under 13 years old, they have to bring the eye test certificate from a Hospital to any Optica store and claim the Olympic medal. For those between 13-18 years old, they have to do an eye test at any Optica store.

We will use Olympic spirit, eye-test games, leaderboard, and medals to create the awareness about the campaign. To activate Optica Olympics with roadshows, in store & malls branding, and social media.

Social Media will launch the campaign with Mall activities and a roadshow vehicle with interactive games. They will lead the audience to branded stores for eye-test. Regardless the result anyone wins a gold medal.

Educational yet entertaining through the use of Gamification. Tone of Voice: Playful, helpful and approachable.

The Mall activation will use a branded concession stand with Optica Olympics Gamification Zone.

Player has to spot the location of the character amongst all the other elements which are in the picture. Character location will randomly change. Time dependent game.

Player has to identify letters as they flash up on the screen. Matching each letter will result in the awarding of points.

Player has to match the place name as they appear on the scrolling road. Order of place names will randomly change. Time dependent game.

Sing a countries national anthem of your choice with words that increasingly more small to read. Time and accuracy dependent. Athletes have been know to forget the words to their anthems!

A branded mini-truck with a small gamification zone will bring the eye-test campaign to Schools and Sport Clubs.

The spirit of Olympic Games will there by using flags, displays, and an interactive game at the front window.

The spirit of Olympic Games will there by using flags, displays, and an interactive game at the front window.

Using the 5th element in different colour combination will represent every nationality.

We will use young models to communicate the Optica Olympics. The style will be fashion meets sport.

This project was done for Miracle, Bahrain.