Our mission was to create a digital activation that could be applied worldwide based on the main 4 values of Lipton brand: SPIRITED _ IMAGINATIVE _ HONEST _ POSITIVE

We have the courage to go out and make things happen. We don't give up and we've always got that mischievous twinkle in our eye.

We always look for the spark in our minds to help us find new ways of doing things and see everyday things in a different light.

We are true to our origins, with substance at the heart of everything we do. We are realistic, even humble about our role in people's lives.

We truly believe in looking for the positive. It's not a case of pretending everything is perfect, but being optimistic by choice, and always seeing the cup as half-full.

The animation starts with a Lipton tea bag just inserted in a cup of tea. The tea infusion reveals an image related to the brand attributes from bottom to top. Just after reveal the image, a Lipton® Emoji replaces the logo at the tea bag holder. Campaign tagline "be more tea" fades in at the upper right part.

Music and tea are connected. They are a form of art, a therapy or the best way to enjoy free time. By sponsored different online radios stations around the world, Lipton will be able to collect and stream a diverse cast of amazing unknown artists to be discover and promoting online live performances during the social distance time. Fans can access Lipton World Radio from online banners, social media, and mobile app.

Activate Lipton "be more tea" AR by simply point a smartphone at Lipton logo. The fan will unlock different positive messages, a Lipton Emoji and a recommended song for enjoy the brew and the tea time. The messages could be collect from a Lipton's social media activity.

We want to spread good messages and music beyond Lipton products.

By activating social media we will engage Lipton fans as co-owners of the campaign and social healers.

By activating social media we will engage Lipton fans as co-owners of the campaign and social healers.